Challenge

To organically secure an influencer each week in exchange for product, to participate as a guest on the show “Noches de vino de Cu4tro Soles” which is streamed Live on IG and FB. Additionally, the program is recorded in person at the brand's offices in Satellite.

Solution

For the first two seasons of the program (22 weeks), 22 influencers of varying reach were confirmed, who organically attended the program and used their networks to announce that they would be participating in the show. Furthermore, we managed to have all of them post content about the program and the brand to their own networks. We had personalities such as: Mariana Echeverría, Fer Sagreeb, Pedro Prieto, Virginia Ramírez, Memo Dorantes, Paulina Greenham, Maya Karunna, among many others.

Results 

In total, over 7.4M impacts were achieved on social networks through the posts and stories on Instagram from the 22 talents (averaging over 300K followers per influencer) and a commercial equivalence of over 35K USD.