Challenge

Achieve significant Tier 1 media coverage in Mexico for the announcement of a major investment in the country and job creation, at the height of the pandemic recovery phase. 

Strategy 

We organized one-on-one interviews with Cesantoni’s CEO and Mexico’s leading business media outlets. The press release was shared under embargo with these journalists, to later share it with the rest of the press.

Results

In one week, we secured 18 placements in Mexico’s most important business media outlets such as Forbes, Reforma, Imagen Radio, Mundo Ejecutivo TV, El Economista, MSN  and Milenio; 83% of the placements were in Tier 1 media, achieving earned media of +1.3M MXN.