Objective

Generate awareness about the arrival of WPO in Spain and the organization's proposal to generate interest among the audience of Spanish businesswomen for the creation of new chapters.

Challenge

WPO is an international organization with little public knowledge outside the U.S. The only chapter/group of businesswomen that WPO has formed in Spain is in Galicia, not in Madrid. The Spanish businesswomen who are members of WPO have an extremely low profile and are unknown to the Spanish media.

Strategy

The visit of the Global CEO was leveraged to give visibility to WPO and raise awareness about the issues that led to the creation of this organization. Several pieces of content were created to share with the media that covered topics of interest such as the loneliness of the businesswoman, female leadership, the challenges of second-stage companies, etc. On some occasions, it was suggested that the spokesperson be one of the Spanish businesswomen to start building the local profile of WPO.

Results

15 publications were achieved in two weeks. More than 70% were in Tier 1 media. We obtained over EUR 130K in Earned Media. Over +100M unique users were reached.