Challenge

Obtain significant Tier 1 media coverage in Mexico for the announcement of a strong investment in the country and job creation, during the full recovery phase of the pandemic. 

Strategy 

We organized one-on-one interviews with the CEO of Cesantoni and the leading business media in Mexico. The press release was shared under embargo with these journalists, to later share with the rest of the press.

Results

In one week, we obtained 18 publications in the most important business media in Mexico such as Forbes, Reforma, Imagen Radio, Mundo Ejecutivo TV, El Economista, MSN  and Milenio, with 83% of the publications being in Tier 1 media, reaching an earned media of +1.3M mxn.